People normally spend hours on it, but here it only takes ten minutes.
Many may marvel at how polite a colleague or boss looks in a meeting when she shows up with beautiful hair and smartly polished fingernails, but few people (beyond others with the same routine) realize how long this type of beauty maintenance takes.
While the advent of gel and SNS manicures has certainly helped manicure services last longer – but has significantly compromised the health of the nails they’re on – a typical salon visit to get them can last an hour or so. more.
The process of removing acrylic, gel or SNS nails also involves the customer soaking their nails in acetone, which just adds more time to the process.
Many top nail care brands such as OPI, a brand owned by L’Oréal (LRLCY) Essie, owned by Revlon (ROUND) – Get the Revlon Inc. report. CND and Nails Inc have launched their own “gel nail polishes,” which promise similar longevity to the gel nails customers get at salons.
Most women, not to mention LGBTQ+ people, who love getting their nails done, will tell you that you have to suffer a little for beauty – it’s a time-consuming process. But thanks to a new partnership between Target (TGT) – Get target company report and a highly innovative technology design company based in San Francisco, making your hands look great is about to get a whole lot easier.
What is Target’s new beauty service?
Six Target stores are now offering what might be the most revolutionary beauty service to hit the market in some time: a manicure that only takes ten minutes and is performed on you by a robot.
It’s called the Clockwork Minicure, and while it might be more accurate to say it applies polish rather than performing a full manicure (it doesn’t push back or cut your cuticles like traditional services would), it’s only $9.99 (or $8 if it’s your very first).
The Clockwork Minicure is now in six Target locations, including three in Texas, two in California and one in Minnesota. Addresses of specific locations can be found on this website.
This clever little machine was created by Clockwork, a San Francisco-based think tank funded by angel investors with prominent backgrounds, such as the Stitch Fix alum. (SFIX) – Get the Stitch Fix Inc. report. COO Julie Bornstein and Instacart co-founder Max Mullen.
What does this mean for nail salons?
While it might be easy to look at the Clockwork Minicure and assume it could bankrupt your local salon, the situation is actually much more complex than that.
Reports of harmful working conditions in nail salons abound, both due to workers inhaling toxic chemicals and illegal work practices. Both are common knowledge in the news, but people still flock to these salons to get their nails done anyway.
Robotic manicures would eliminate both of these problems, but would create a much bigger problem – they would also eliminate the jobs of countless beauty professionals.
However, Mechanical Minicure is obviously a service for a certain type of client with little time to spare. For those who enjoy spending time in the massage chair during a pedicure, chatting with their service professional, or the human touch of a hand or foot massage, this just wouldn’t meet their needs. But for those with a few minutes to spare during a Target run while their prescriptions are filled, this will likely hit the spot.