If you are looking to change your brown hair color — or simply want to exchange your hair care routine for something more low-maintenance – Brownie Brown Dough might be your match in hair color heaven. Combine the best of deep chocolate tones with framing strong points and delicately sized, the brownie batter look is rich, universally flattering and easy to maintain. No wonder it’s already in fashion ICT Tac.
“Dough Brownie brown hair is a rich chocolate tone, about a level four to five at the roots”, Ashleigh Marie Ranciliocolorist at Meché Salon, says Charm, while the mid-length lengths remain warm and neutral in tone. But what really sets the look apart is its dramatic dimension, as well as the way low maintenance this is despite looking so luxurious. “‘This hair color trend has a soft blonde coin and some highlights around the face,” adds Jennifer Korab, hairdresser and owner of the Renaissance Salon & Spa. “‘He can also have some softer blonde bits in the hair, but still mostly keep the rich brown look.”
Translation? Brownie brown hair is one of the easiest and chicest ways to take your hair out of summer mode and ready for fall and winter without too much damage. That’s why so many beauty enthusiasts — and TikTok users — are obsessed with the look.
If you’ve been swayed (I know I have been), here’s how to get a brownie batter brunette yourself: “Ask for a rich brunette hair color at the salon, like a chocolate or caramel, paired with a sweet sweep and subtle silver piece,” says Korab, noting that you should follow up with a full glaze. If you prefer a more accented finish, however, Rancilio recommends emphasizing that you want a “dimensional” brunette with face framing highlights.